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We help our association clients achieve their revenue goals and operate with excellence, with a primary focus on exhibition sales/operations and good board governance.

We know associations inside and out, from a lifetime of working for them. We love what we do and we love our clients, because we know they are making a difference in the lives of the people they serve. We are here to serve either as an engine to propel you to greater growth and success, or a rudder to help you strategize your way through tricky passages for your association.

Our expertise includes:

  • Exhibition and event sales and operations

  • Sponsor program strategy and development

  • Interim CEO or leadership support

  • Board development and governance

To discuss our services, please contact us directly!


Exhibition & Event Sales/Management

Virtually all facets of exhibition & event development, marketing and sales. Our clients can select from a range of services, including:

  • Exhibit Booth Sales
  • Floor Management
  • Advertising Sales
  • Exhibit Advisory Committee Management
  • Exhibition Logistics

  • Site Selection
  • Membership Sales
  • Sponsorship Program Development
  • Exhibitor Training
  • Sponsorship Sales
  • Exhibition Marketing

  • Event Logistics

Interim CEO

Being without a CEO for any length of time can be stressful for the board and the staff. Vicki is available to step into that gap to ensure the organization stays stable, allowing you to take your time and be thorough and thoughtful in your new CEO search. We can even help you with the CEO search itself to ensure you have a great process in place to find the perfect person, with maximum confidentiality to the candidates, and without swamping your board or staff with search-related tasks.

Board Development and Governance:

A good board is essential to any association’s success. Yet so few operate with any clear leadership model or understanding of their critical role, leading to frustration and lack of results. There is a better way.

We believe there are two true models of governance that make sense, Coherent Governance ® by AGI: Aspen Group International and John Carver’s Policy Governance ®. Adopting one of these models will ensure your board stays laser focused on results and knows more than it ever did about what the association is achieving and how it gets those results. Your CEO and staff will be empowered, and your board will be more satisfied, informed and effective than ever before.

In addition to helping you set up a model of governance, we can help support and coach your board as it does its work. Some of our services include:

  • Governance model implementation
  • Board development
  • On-boarding for new board members
  • Board process improvement (i.e.nominations) and Board needs assessment.

  • Board self-evaluation
  • CEO evaluations
  • Bylaws updates



Jim Hawarden, CEO
Jim Hawarden, CEO
Vicki Hawarden, COO
Vicki Hawarden, COO


We are Jim Hawarden, CEO, and Vicki Hawarden, COO, co-founders of Hawarden Group, and we have spent a lot of time working for associations – in a board room or on a trade show floor. We believe associations change the world, so helping them with that mission is what gets us going every day.

Between us, we’ve done every job there is to do in an association. Our clients come back to work with us year after year because we know our stuff and we make them more successful. But they also keep us around because we have fun and treat our clients like the VIPs they are.

Here’s what we are about: authenticity, humor, achievement, purpose. With us, you’ll get a team that works together seamlessly to reach the goal, with a sense of camaraderie. We do what needs to be done to get you where we promised you’d go.

Jim focuses on sales and operations. He knows how important it is for your event to achieve its revenue goals while being operationally excellent. He is great at strategizing with you on your program and marketing so you attract attendees and exhibitors, and he’ll help you create an aggressive but achievable sales goal, and then he’ll exceed it. He is a relationship guy, so he’ll make sure your exhibitors and attendees leave happy and come back next year. Jim’s the engine.

Jim has handled sales and logistics for exhibitions for 25 years, ranging in size from teeny to the mind-bogglingly huge. He makes friends wherever he goes, with a heart for developing long-term relationships with you, your exhibitors and your members. Once clients hire him, they never want to let him go.

Vicki focuses on sales and operational strategies, and on helping boards govern better. She’ll guide you to improve your processes and programs to achieve maximum return. And she can help your CEO and your board practice good governance, propelling the association to greater achievement. Vicki can also step in as interim CEO for clients when they have a leadership gap. Vicki’s the rudder.

Vicki has served as CEO of the International Association of Venue Managers and as VP of Meetings for Meeting Professionals International and the International Association of Exhibitions and Events. She has an insightful mind and an authentic approach. People who work with Vicki know she’s deeply committed to her work and her clients and will move mountains to help them succeed, and she’s pretty good at moving mountains.

Vicki graduated from the University of Oklahoma (Boomer Sooner!) with a degree in Journalism, and Jim graduated from the University of Texas (Hook ‘em) with a degree in Spanish and French. As a result, Octobers in their house are always very interesting.

Proud Member of the Following Organizations:


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