We help our clients achieve their trade show revenue goals and operate with excellence, by serving as your strategic consultants or as extensions of your own operational or sales staff.

We know association trade shows and events inside and out from our decades of experience. We love what we do and we love our clients, because we know they are making a difference in the lives of the people they serve. We are here to serve either as an engine to propel you to greater growth and success, or a rudder to help you strategize your way through tricky passages for your event or show.

What sets us apart is our access to talent and knowledge. Our core team has extensive experience in all aspects of trade show and event management and connections to a vast array of industry professionals. When we work with you, our aim is to become a seamless extension of your staff, giving your organization the visibility and credibility it deserves. By engaging our services, your organization assures for itself prime visibility, exceptional service, and highly satisfied customers and clients.


Exhibition & Event Sales/Management

We can handle virtually all facets of exhibition & event development, marketing and sales. Our clients can select from a range of services, including:

  • Exhibit Booth Sales
  • On-Site/Remote Space Selection
  • Exhibit Advisory Committee Management
  • Floor Management
  • Exhibition and Event Logistics
  • Site Selection
  • Exhibitor Training
  • Sponsorship Program Development
  • Sponsorship Sales
  • Sponsorship Fulfillment

To discuss our services, please contact us directly!



Jim Hawarden, CEO
Jim Hawarden, CEO


Jim Hawarden, CEO and co-founder of Hawarden Group, and has spent a lot of time working for associations. He believes associations change the world, so helping them with that mission is what gets him going every day.

His clients come back to work with him year after year because he knows his stuff and he makes them more successful. But they also keep him around because he has fun and treats his clients like the VIPs they are.

Here’s what he is about: authenticity, humor, achievement. With him, you’ll get a partner that works seamlessly with your team to reach the goal, with a spirit of camaraderie. He does what needs to be done to get you where he promised you’d go.

Jim knows how important it is for your event to achieve its revenue goals while being operationally excellent. He is great at strategizing with you on your program and marketing, so you attract attendees and exhibitors, and he’ll help you create an aggressive but achievable sales goal, and then he’ll exceed it. He is a relationship guy, so he’ll run your event in a way that ensures your exhibitors and attendees leave happy and come back next year.

Jim has handled sales and logistics for exhibitions for 25 years, ranging in size from teeny to the mind-bogglingly huge. He makes friends wherever he goes, with a heart for developing long-term relationships with you, your exhibitors and your members. Once clients hire him, they never want to let him go.

About Hawarden Group: Hawarden Group was co-founded in 2013 by Jim and Vicki Hawarden, to help their clients with all their trade show and event needs. Depending on the client’s needs, they use their extensive network to bring on board the additional staff or consultants to ensure you reach your goals.

Proud Member of the International Association of Exhibitions and Events:


Fusion has been partnering with Hawarden Group for over five years and simply said we could not operate our programs without them. They are true professionals and it shows in their work. We’re looking forward to working with Hawarden Group for many years to come.
Stephen Dennis, VP of Associations, Fusion Marketing
Having Hawarden Group as a partner with the American Fence Association for the past several years has been a true blessing. Jim’s work ethic and professionalism are exceptional and our exhibitors really appreciate his efforts in working with them. The American Fence Association is proud to be a partner with Hawarden Group.
Tony Thornton, CFP, CAGOI, CAGSD, Executive Director, American Fence Association
I’ve had the pleasure of working with Hawarden Group over the last decade on a number of different projects. They have been spectacular to work with, true professionals who excel at all aspects of exposition management – sales, operations, onsite management. They bring a wealth of experience and knowledge to the table to help ensure that the business objectives of the organization they represent are not only met… but exceeded. In addition, their demeanor and customer service skills make their team a pleasure to do business with.
Jason Miller, Vice President, National Sales, The Expo Group

Working with Hawarden Group is great. Not only have they helped with floor management, they also work with us on space assignments. Jim is very thorough, friendly and funny.

Allison Burns, Exhibits Manager for the Society for Neuroscience


  • Jim Hawarden



    Telephone: 469.291.8626

Does anything on this website bug you? If so, we want to know so we can fix it. Please click here to report a bug or make a suggestion for improvement.